Folks in Australia and New Zealand can now buy Coke with Bitcoin
Digital assets platform Centrapay signed a deal with Coco-Cola Amatil (CCA) to allow consumers in Australia and New Zealand to pay for items sold by CCA's 2000+ vending machines with crypto using the Sylo Smart Wallet.
Centrapay is seeking to shape new ways consumers could engage with brands and exchange value with retailers, and democratizing digital assets, which is what Centrapay is mainly focused on at the moment, is a step forward.
"We are helping build the internet of value through beautiful consumer experiences, developer-friendly infrastructure, and intelligent tools that give everyone the ability to solve big problems.", Centrapay's representative explained. "We have the tools, technology, and merchant acceptance network so anyone can easily create, distribute, share and transact digital assets".
The platform will allow businesses to transform physical products to digital ones that could be used as currency to appeal more to consumers, it should also contribute to forming a direct relationship with end-users of the product. Moreover, the users will be able to trade digital products using existing payment infrastructure through Centrapay’s network.
Centrapay's CEO Jerome Faury shared their firm's vision and said that value should be transferred as easily and efficiently as information:
“We have solved both these issues. Centrapay is pioneering the way to enable this new internet of value and bring its benefits to both consumers and merchants. <...> We’re working to create a future where individuals are in control of their own data and digital identity."
Different brands can connect directly with their consumers and help them make the right purchasing decision, at the same time supporting their other retail associates. As this move seems to be paying off quite well in Australia and New Zealand, the company is planning to extend their business globally:
"We’ve established a presence in North America and will be targeting the US market next with some world-first innovations."